In which direction will currencies move in the future?
Does your CEO or board of directors have a gut feeling that the euro will continue to fall and the dollar will soon rise?
The truth is that forecasts are highly inaccurate — whether they come from your house bank, a Harvard professor, or your board of directors. So relying on it is rarely a good idea.
What you should know, however, is your sensitivity to currency fluctuations. Because this is crucial for your business — and ultimately determines how severely your bottom line is affected at the end of the year. Of course, it makes a difference whether you sell software and achieve a 70% EBIT margin or import cut flowers that you sell to large retailers. Or participate in public tenders and sell fire trucks. Or, or, or...
Forecasting is good, planning is better.
Your currency strategy should therefore be defined as individually as your situation. In a free initial consultation, we will assist you with the following points: